Living the dolce vita with debut fragrance from Italian designer.

Cosmetics International Cosmetic Products Report, September, 2001

Maurer & Wirtz has a new designer brand fragrance for men, Carlo Colucci Uomo, which the company describes as 'making it possible to live the dolce vita'.

The main target group is men aged between 25 and 45 that have a sense of fashion, and are inclined to be extroverted and relaxed, says the company The launch will be supported by an advertising campaign linking the product to the 'Italian experience' and is expected to benefit from Carlo Colucci's own brand-awareness campaign launched this summer. The fashion design line is best known for its sporty upmarket knitwear, but the firm also offers a full range from suits to T-shirts and accessories.

The fragrance's top notes consist of bergamot, cardamom, sage and tangerine, with middle notes of cinnamon...

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works. HighBeam Research

 

BNET TalkbackShare your ideas and expertise on this topic

Please add your comment:

  1. You are currently: a Guest |
  2.  

Basic HTML tags that work in comments are: bold (<b></b>), italic (<i></i>), underline (<u></u>), and hyperlink (<a href></a)

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement
Click Here