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Industry: Email Alert RSS FeedCalvin Klein craves a global citizen. (Male Grooming).(new cologne)(Brief Article)
Cosmetics International Cosmetic Products Report, July, 2002
Calvin Klein has introduced CRAVE Calvin Klein, its latest male fragrance for the man who is described as a global citizen, an influencer and an avid consumer of all media, music and technology.
Targeted at what the company describes as a new audience of 15-24 year old men, CRAVE Calvin Klein is said to be a fresh, clean and sexy fragrance suitable for either day or night.
The packaging has been inspired by the modern gadgets of the era, such as mobile phones and beepers and includes a side-trigger delivery system.
The CRAVE Calvin Klein line comprises the fragrance in either small ([pounds sterling]19.95/40ml) or large ([pounds sterling]28.75/75ml), the Get Clean Hair & Body Wash ([pounds sterling]14.50/200ml), a Get Fresh Deodorant ([pounds...
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