World: Bacardi, the international drinks group, is giving new meaning to the phrase 'bathtub gin' with Infusion, a limited edition fragrance, shower gel, moisturiser and scented candle collection, based on its Bombay Sapphire gin.(Fragrance)(Brief Article)

Cosmetics International Cosmetic Products Report, January, 2004

World: Bacardi, the international drinks group, is giving new meaning to the phrase 'bathtub gin' with Infusion, a limited edition fragrance, shower gel, moisturiser and scented candle collection, based on its Bombay Sapphire gin. The unisex fragrance and its ancillaries are currently available in travel retail outlets worldwide, and were created to help communicate Bombay Sapphire's heritage and uniqueness to consumers.

"The intent was to innovate and to accentuate our particular, modern kind of elegance," explained Jose Chao, vp travel retail. "We want to develop deep roots for Bombay Sapphire and a brand with a long-lasting lifecycle requires that our customers understand the subtleties of the product. But we don't necessarily want to overtly advertise."...

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