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Industry: Email Alert RSS FeedDitone label highlights Charlie gift.(packaging Update)(Brief Article)
Cosmetics International Cosmetic Products Report, January, 2004
Revlon enlisted Ditone Labels to create a label for its Charlie Christmas gift sets, which contain a Charlie fragrance and gift--either a free shower gel and body puff (with Charlie Red) or a small blue purse (with Charlie Blue).
The brief was to create a label which would highlight the gift with purchase, and which looked like part of the carton, but could be peeled off without damaging the box. Ditone supplied five variants of a label, all of which were circular and printed in one colour plus varnish onto Gloss Silver Polyprop R5000.
"Revlon's Charlie Christmas gift sets represent an important part of our final quarter business with over 99% sell through on all sets," said Melanie Keen, Revlon's packaging technologist. "Ditone's technical expertise...
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