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Industry: Email Alert RSS FeedUK: Tesco is appealing to male shoppers' elemental side with the launch of a 10-sku line of shower gels, anti-perspirants and body sprays.(Men's Products)(Brief Article)
Cosmetics International Cosmetic Products Report, November, 2004
UK: Tesco is appealing to male shoppers' elemental side with the launch of a 10-sku line of shower gels, antiperspirants and body sprays. Products fall into four fragrance categories, each one representing one of the natural elements.
Teide, named after the world's third largest volcano located in Tenerife, is for 'fire' and is intended for men 'with plenty of attitude and sex appeal who like to live life on the edge'.
Nebula, representing 'air', is aimed at 'easy-going, dreamy men'. It is named after the bright cluster of stars in the night sky. Atacama is the name of a rocky desert in Chile. The 'earth' collection to which it gives its name is meant for 'grounded males'. Finally, Congo is for 'water', and the 2720 mile river that runs through...
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