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Industry: Email Alert RSS FeedUK: Procter & Gamble's (P&G) prestige brand, Hugo Boss, is launching an eight-sku skin care regime, especially for men.(MEN'S PRODUCTS)
Cosmetics International Cosmetic Products Report, June, 2005
UK: Procter & Gamble's (P&G) prestige brand, Hugo Boss, is launching an eight-sku skin care regime, especially for men. Boss Skin is launching first in the UK, on 16 August, before rolling out internationally.
"Men trust Boss on fragrance, so they look to us for skin care too," said Jill Dobson, brand manager for Hugo Boss fragrance and skin care in the UK. She added that after two years in development, the time was right and that men were now receptive to skin care.
The products fall into four categories. The first is 'clean', which is expected to be the most popular sku. The company says it purposely did not call it 'cleanse' as this word is construed as feminine. There are also two products in the shave category and three in the moisturise section....
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