UK: a paradoxical scent that is resolutely masculine, yet floral, is due to be introduced by Parfums Christian Dior, LVMH's beauty stalwart.(MEN'S PRODUCTS)

Cosmetics International Cosmetic Products Report, August, 2005

UK: A paradoxical scent that is resolutely masculine, yet floral, is due to be introduced by Parfums Christian Dior, LVMH's beauty stalwart. Dior Homme will go on counter in the UK on 19 September, although it will be available exclusively from Selfridges on London's Oxford Street from 1 September.

The line-up includes 50ml and 100ml edts, priced 35 [pounds sterling] and 45 [pounds sterling] respectively. There is also aftershave lotion at 36 [pounds sterling], aftershave gel tube at 22 [pounds sterling], deodorant spray at 16 [pounds sterling], deodorant stick at 13 [pounds sterling] and shower gel at 16.50 [pounds sterling].

Dior fashion designer Hedi Slimane was the artistic director and creator of the scent, the notes of which are essential oil...

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