UK: supermarket chain Tesco has unveiled its new 70-sku colour cosmetics.(COLOUR COSMETICS)

Cosmetics International Cosmetic Products Report, November, 2005

UK: Supermarket chain Tesco has unveiled its new 70-sku colour cosmetics range, called All About Face.

The products are housed in durable, minimalist packaging to allow quick and easy identification of shades and each is priced 1.97 [pounds sterling]. The retailer will also be running a promotion whereby any three products can be bought for 5 [pounds sterling].

The line-up includes five shades of concealer, five foundations, three shades of pressed powder, four blushers, one bronzer, four shades of highlighter, two shades of shimmer powder, ten eyeshadows, two eyeliners, two shades of length and lashbuild mascara, two shades of waterproof mascara, twelve lipsticks, five lip gloss wands, three lip gloss tubes and finally ten shades of nail polish. The...

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