Retail Industry
Industry: Email Alert RSS FeedBourjois & Alcan club together.(packaging UPDATE)(Alcan Packaging)(Brief article)
Cosmetics International Cosmetic Products Report, November, 2007
Global cosmetics packager Alcan Packaging Beauty has created the packaging for Bourjois' new mascara Volume Clubbing.
The mascara brush is made from two sets of fibres separated by two product reservoirs.
Manufacturers claim this enables the lashes to be heavily coated from the first application, while the fibres deliver optimum combing.
The product's bottle and cap are covered with a metallic transfer film which is applied to the whole pack. The packaging is decorated in three shades of metallic black, metallic turquoise, and brown.
[ILLUSTRATION OMITTED]
Trade contact: tel: 33 149 686 025; email: TubesEurope@alcan.com; www.alcanpackaging.com
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