BASF launches revised long-term business strategy, unveils new logo.(Company news)
Paint & Coatings Industry, February, 2004
LUDWIGSHAFEN, Germany -- BASF AG, saying sales growth in the chemicals sector is expected to trail global economic growth over the next decade, announced revisions in its business strategy and introduced a new corporate logo, and said it will direct its biggest investments at businesses that deliver the greatest profitability.
The company said the revisions also will emphasize a focus on innovations and business models tied more closely to the needs of its customers, and will seek to exploit new market opportunities offered by technological advances in the fields of nanotechnology, materials science, energy management, and biotechnology. The company said it expects those areas to generate "the most important impulses for the chemistry of the future."
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