Make way for the spin doctors.
Investors Chronicle - magazine and web content, July, 2007
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As the advent of the blogosphere makes it harder for companies to control the message about their products and reputation, the role of PR has become ever more vital Shunil Roy-Chaudhuri
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In 2004, Gregory Halpern, chief executive of quoted US company Circle Group, found himself and his firm victims of a ferocious attack over the internet. A blogger accused Mr Halpern of being aintellectually challenged' and aseriously ignorant'. The blog said Circle Group, which made chemical detection technologies, plywood adhesives and fat substitutes (it now focuses solely on fat substitutes and ...
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Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »