Telecom Plus going for growth.

Investors Chronicle - magazine and web content, November, 2007

Utilities bundler Telecom Plus' shares leap 9 per cent on doubled dividend as it launches new marketing initiatives Tim Bradshaw

Telecom Plus' customer numbers have been static for a while , but chief executive Charles Wigoder says that "disguises a massive increase in terms of customer quality". That isn't showing through in the margin in the first-half, but should do after the winter months, when most energy is consumed - the "Plus" part of its combined utilities offering.

Still, Mr Wigoder isn't resting on his laurels. Telecom Plus has historically used customer recommendations, incentivised by cheaper bills, to win new business, but it's now making the "potentially transformational" move of hiring 24 internal telesales people. New customers can...

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