Crews introduces NASCAR Licensing Program.(National Association for Stock Car Auto Racing)(Brief Article)

Industrial Safety & Hygiene News, May, 2001

Certain brand names have become so highly recognizable that other products use those brand names to increase customer acceptance or generate new markets for their products. Crews has initiated several brand name alliances by procuring several license agreements. In an industry where safety glasses seem to look alike, Crews has negotiated license agreements with six NASCAR teams. The six current license agreements include the 2000 Winston Cup Champion Bobby Labonte, the 1999 Winston Cup Champion Dale Jarrett, the 1999 rookie of the year Tony Stewart and prominent Winston Cup drivers Rusty Wallace, Terry Labonte, and Ricky Rudd.

Why?

Soaring ratings

The NASCAR Winston Cup Series is the premier racing series in the U.S., with soaring TV...

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