Tastes great, less weight.(FOOD PACKAGING)(Brief article)

Food Engineering, January, 2009 by Hoover, Jennifer

Light weighting of the aluminum bottle may be the advancement that moves the container out of the novelty category and into the mainstream. At least, that's what Ball Corp. is hoping.

MillerCoors is testing a nine-pack of 16-oz. aluminum bottles in 19 states, with a national rollout eyed for April. "This package drinks like a bottle and cools like a can to deliver an invigorating taste experience," boasts Grant Leech, vice president-marketing for Miller Lite in Milwaukee. Different price points are being tested.

Instead of impact-extruded technology, the Ball Corp. containers use the same drawn and ironed technique as conventional twopiece aluminum cans, according to Ball Spokesperson Jennifer Hoover. Caribou Coffee launched a 12-oz. version of Ball's...

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