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The routinization of Web-based supplier diversity initiatives.(Manuscripts)
Academy of Information and Management Sciences Journal, July, 2004 by Dyer, John N.; Young, Dale
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ABSTRACT
The Web facilitates the initiation and development of relationships between firms in a supply chain. This study of Web-based supply chain links examines supplier diversity initiatives on the Web sites of the Fortune 500. It develops a measure of supplier diversity routinization based on innovation diffusion and routinization research. The study finds that few (15.6%) Fortune 500 firms use their public Web site to publicize supplier diversity. Current users of Web-based supplier diversity are categorized by diffusion theory as innovators and early adopters. The sites of ...
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