Southern Comfort Conversions

Light Truck and SUV Accessory Business & Product News,  January, 2008  by Escobar, Joe

• E-mail
• Print
• Link

Focus on innovation leads to growth and success

When some people hear the name Southern Comfort, they may think of a popular whiskey liqueur. But those in the truck and SUV aftermarket industry know of anotiier Soutiieni Comfort - Pinson Valley, AL-based Soutiieni Comfort Conversions, to be exact. Through a dedication to product innovation and customer support, the company's CEO, Rod McSweeney, has transformed the company from its humble beginnings to the industry innovator it is today.

EARLY DAYS

Southern Comfort Conversions was started because of a passion for the industry. "My dad was ...

Read the rest of this article with a Free Trial at HighBeam Research.