Shifting Priorities

NEWS AND TRENDS

TRENDS

Consumers rethink family values in a time of uncertainty.

What a difference six months can make. The new way of the world apparently has Americans-Baby Boomers and Gen Xers, especially- rethinking their priorities. This is from the Report on American Priorities, based on the results of two surveys conducted by SWR Worldwide for Minneapolis-based Allianz Life Insurance Company of North America (Allianz Life). One poll questioned 800 consumers aged 25 to 45 in Aug. 2001; the other surveyed the same group in early Jan. 2002.

The report shows that the majority of Boomers and Gen ...