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- Academy of Marketing Studies Journal
- A double blind, referred journal which publishes theoretical and empirical manuscripts in marketing. Its primary objective is to expand the boundaries of the literature by supporting the exchange of ideas and insights which further marketing
Most Recent Articles from Academy of Marketing Studies Journal 
In-branding: development of a conceptual model.
ABSTRACT With the rapid changes in the global economy and the sophistication of the customers, industrial businesses are being forced to employ...
7/1/07 by Beuk, Frederick; Chandler, Frederick; Chandler, Jennifer D.; Luczak, Cheryl A.; Pfoertsch · More from publicationA Preliminary study of double jeopardy in selected retailers.
ABSTRACT The authors investigate the "double jeopardy" (DJ) concept in the domain of retailing. The authors show that DJ is...
7/1/07 by Pleshko, Larry P.; Souiden, Larry P.; Souiden · More from publicationMale gender role beliefs, coupon use and bargain hunting.(Survey)
ABSTRACT The basic question addressed in this study is whether men today hold more gender neutral beliefs regarding traditionally female role...
7/1/07 by Harmon, Susan K.; Hill, Susan K.; Hill · More from publicationMirror neuron networks: implications for modeling and consumer behavior strategies.
ABSTRACT This is a conceptual study which looks at the anatomical processes involved in modeling and consumer learning, otherwise known as...
7/1/07 by Weber, J. Michael · More from publicationManufacturers' representative profession: a model about the impact of agency success and marketing methods on willingness to hire recent college graduates.
ABSTRACT Professional careers as manufacturer's representatives constitute a growing opportunity within sales for many businesses especially in...
7/1/07 by Anitsal, Ismet; Anitsal, Ismet; Anitsal, M. Meral; Weinrauch · More from publicationManufacturer and retailer power in retailer response to trade discounts.
ABSTRACT Trade promotion effectiveness/efficiency was rated as the top issue faced by grocery manufacturers in a recent A.C. Nielson survey and...
7/1/07 by Haines, Douglas C. · More from publication
