Academy of Marketing Studies Journal

View more issues: January 2004, July 2004, July 2007

Articles in January 2007 issue of Academy of Marketing Studies Journal

• The relationship between marketing and product development process and their effects on firm performance.
  by Aydin, Serkan; Cetin, Ayse Tansel; Ozer, Gokhan
• Consumer knowledge and consumption: a human capital model.
  by Alhabeeb, M.J.
• Do not call lists: a cause for telemarketing extinction or evolution?
  by Bateman, Connie R.; Schmidt, JoAnn
• Spouse's joint decision-making: is level of initial disagreement important?
  by Ward, Cheryl B.
• The impact of cultural and religious values on consumer's adoption of innovation.
  by Hausman, Angela; Kalliny, Morris
• Letter from the editor.(Editorial)
  by Harrison-Walker, L. Jean
• Determination of brand loyalty factors age group-18-24.(Survey)
  by Srivastava, R.K.
• Model log-likelihood as a pragmatic measure for comparing the degree of preference change in choice-based conjoint experiments.
  by Zhu, Qianqiu
• Are sales managers predisposed to self-monitoring?
  by Conrad, Craig A.; Hammond, Kevin L.; Harmon, Harry A.; Webster, Robert L.