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Mirror neuron networks: implications for modeling and consumer behavior strategies.

Academy of Marketing Studies Journal, July, 2007 by Weber, J. Michael

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ABSTRACT

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This is a conceptual study which looks at the anatomical processes involved in modeling and consumer learning, otherwise known as mirror neurons. These mirror neurons allow the consumer to learn vicariously in a passive environment, which is an ideal scenario as it represents most situations in which the consumer is exposed to a marketing message. The concept of mirror neurons is relatively new even from a Psycho-behavioral analysis point of view, and it is a very new concept for Marketing and Consumer Behavior. Yet, it seems to provide a very tangible explanation which ...

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Business Services Industry

Mirror neuron networks: implications for modeling and consumer behavior strategies.

Academy of Marketing Studies Journal, July, 2007 by Weber, J. Michael

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