Business Services Industry
Manufacturers' representative profession: a model about the impact of agency success and marketing methods on willingness to hire recent college graduates.
Academy of Marketing Studies Journal, July, 2007 by Anitsal, Ismet; Anitsal, M. Meral; Weinrauch, J. Donald
ABSTRACT
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Professional careers as manufacturer's representatives constitute a growing opportunity within sales for many businesses especially in global markets. These sales representatives act as independent agents possibly on behalf of several non-competing manufacturers. These representatives represent mostly in selling interrelated products and/or services within their assigned sales territories. Multifaceted sales organizations (agencies) generally employ multiple representatives. Recent college graduates may like to pursue an entry-level sales position with these sales ...
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