Sharing the wealth: business works to build capacity.
Wind Speaker, April, 2006 by Petten, Cheryl
There's an old Chinese proverb that says "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." That sentiment sums up the concept of capacity building, a core component in the corporate social responsibility practices of a growing number of companies. And it's what most Aboriginal communities are looking for when companies come knocking, wanting to do business within their traditional territories.
Aboriginal communities are looking for more than short-term gain from their business dealings. They're looking to the companies they work with to make investments that will benefit the community both now and in the future. And that's what community capacity building is all about.
Companies can build community...
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