STAYING HOME: INTERIM HEALTHCARE FIGHTS INDUSTRY TIDES WITH AGGRESSIVE ADVERTISING CAMPAIGN.

Modern Healthcare, August, 1998 by Ngeo, Christine

While most home health agencies are reeling from the effects of changes in Medicare reimbursement and struggling to survive, one agency is fighting back with a $3 million, 18-month advertising campaign.

Interim HealthCare, based in Fort Lauderdale, Fla., has also experienced downsizing and recently closed about 20 of its 350 local agencies, which are in all 50 states. But despite its downsizing, the company has continued its commitment to home health, and the advertising campaign demonstrates this commitment, says James Booth, Interim's president and chief executive officer.

"Part of what we're doing is showing confidence both in the people who utilize our business and our employees," Booth says. "We think this is a great industry, and (the campaign) is our...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.