WINNER, HEALTH PLANS: ARIZONA PHYSICIANS IPA: GOOD HEALTH ISJUST PART OF THE SWAP.

Modern Healthcare, October, 1998 by Hallam, Kristen

Arizona Physicians IPA, a Medicaid HMO based in Phoenix, had a problem.

Executives wanted more of the plan's 130,000 enrollees to bring their children in for routine examinations and immunizations, but they weren't sure how to persuade them to do so.

Then lightning struck during a management meeting.

"We were discussing the results of a recent member survey," says Jack Nock, president and chief executive officer at the independent practice association. "We had asked them what they wanted to see in our member newsletter, and we got some unexpected results. They wanted help writing resumes, finding jobs, getting clothes-issues that never occurred to us before."

Swapping ideas. After some brainstorming, Arizona Physicians managers...

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