Make the internet work for you: almost every business--no matter how small--needs an online presence.(Marketing)

Florida Trend, June, 2007 by Harris, Wayne

Internet connections are becoming as common as phone lines, web-based business services are increasingly easy to use, and online advertising is cheap and trackable. So, no excuses: You need a website and an e-mail newsletter.

Build It

Virtually every company that sells domain names--Network Solutions, Register.com, Dotster and GoDaddy, to name a few--offers package deals that include site-building tools and hosting for as little as $10 a month. Yahoo Small Business charges $39.95 monthly plus a 1.5% per-transaction fee to build, manage and market a working online store.

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