More than a game: the business of sports.(PLAYING A ROLE IN SPORTS)

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In this age of rigor and relevance, we might legitimately ask if teaching about sports is appropriate in a business or marketing classroom. Therein lies the thesis of this article: Sports, or other high-interest events, provide an ideal context for teaching business skills. How then can we build a substantive, value-added business/marketing curriculum while taking advantage of students' passions for the good times that sports and other events offer?

Sports as Context

Whether it's a sports team that students are passionate about or a band, event, venue, ...

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