McDonald's keeps NBA, to revive Beanie promotion.(advertising contract with National Basketball Association)

Advertising Age,  February, 1998  by Kramer, Louise

Tags: advertisement, McDonald's Corp., NBA

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McDonald's Corp will again sign a global advertising contract with the National Basketball Association, but not with the National Football League. In addition, the fast-food hamburger chain will contract with the Women's National Basketball Association. McDonald's is concerned about its lackluster US operations, and will try to boost revenues by using its Happy Meal toy promotion.

McDonald's Corp. is renewing its long standing global pact with the National Basketball Association and bringing back its popular Teenie Beanie Babies promotion this spring.

The NBA move comes as McDonald's ...

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