Advertising Industry
Industry: Email Alert RSS FeedBerlin, Cameron in line for Reebok brand work.(Berlin, Cameron and Partners)
Advertising Age, March, 1998 by Jensen, Jeff; Petrecca, Laura
Berlin, Cameron & Partners, New York, is developing a global TV campaign for Reebok International and appears poised to land the shoe marketer's coveted brand advertising assignment.
Berlin Cameron currently creates ads for Reebok's running shoes, while Heater Advertising's in-house boutique, The Heat, Boston, handles the brand and basketball assignments. Lowe Howard-Spink, London, has Reebok's soccer account.
BROADER CONCEPT
John Wardley, Reebok's director of worldwide advertising, said that in the process of creating a new running campaign scheduled to break this month, Berlin Cameron offered a concept that could work as a broader brand campaign.
"An idea emerged which we believe is very Powerful," he said. "I believe it's...
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