NetRatings debuts Web planning service. (Online Observer)(Brief Article)

Advertising Age,  March, 1998  by Maddox, Kate

Tags: media buyer, NetRatings Inc., Web

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Start-up NetRatings today launches Online Observer, a Web audience tracking service that will help media buyers see how their banner ads are performing on a site-by-site basis.

Clients include CKS Media, Organic Online, Agency.com and Kirshenbaum Bond & Partners.

But despite its name, NetRatings goes beyond simply rating sites based on traffic. Online Observer offers media buyers detailed information about users' activity on the Web, including not only Web sites but banners viewed and clicked on. This summer, it also will report on electronic commerce activity.

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