Advertising Industry
Industry: Email Alert RSS FeedN.W. Ayer & Partners working toward a global presence.(Brief Article)
Advertising Age, March, 1998
Agency Rating: * 1/2
Ayer has been expanding operations under new parent McManus Group, which bought the agency in 1996. At the end of 1997, Ayer tapped Julian Boulding, formerly an executive with Salles DMB&B Brazil, Sao Paulo, to lead its international division in an effort to rebuild the global presence it lost when the shop's overseas operations were sold in the 1980's due to financial difficulties.
While a local campaign for Continental Airlines in the New York area drew favorable notice, Ayer has never been known for its cutting-edge creative. However, it was able to parlay that campaign--which nearly led New York Mayor Rudy Giuliani to call for a boycott of Continental due to its negative comments about New York--into a global assignment from...
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