Advertising Industry
Industry: Email Alert RSS FeedBertelsmann buying Random House.(Brief Article)
Advertising Age, March, 1998
German media giant Bertelsmann AG agreed last week to acquire Random House from the Newhouse family, owner of Advance Publications and Conde Nast Publications, for an estimated $1.4 billion. Random House will become part of the company that owns Bantam Doubleday Dell Publishing Group, as well as Gruner & Jahr USA Publishing.
The merging of the two publishing houses, to carry the Random House name, will mean that Bertelsmann will increase its share of the $21 billion U.S. book market from 6% to 10%. S.I. Newhouse Jr. was reported as saying Advance has no plans to reinvest the money from the sale but would consider other opportunities.
Brought to you by CBS MoneyWatch.com
- Best- and Worst-Paid College Degrees
- 6 Things You Should Never Do on Twitter or Facebook
- How Much Sleep Do You Really Need?
- 6 Big Myths about Gas Mileage
Most Recent Business Articles
- Multiple criteria evaluation and optimization of transportation systems
- Multi-criteria analysis procedure for sustainable mobility evaluation in urban areas
- A two-leveled multi-objective symbiotic evolutionary algorithm for the hub and spoke location problem
- Multi-criteria analysis for evaluating the impacts of intelligent speed adaptation
- The development of Taiwan arterial traffic-adaptive signal control system and its field test: a Taiwan experience
Most Recent Business Publications
Most Popular Business Articles
- 7 tips for effective listening: productive listening does not occur naturally. It requires hard work and practice - Back To Basics - effective listening is a crucial skill for internal auditors
- FAS 109: a primer for non-accountants - Financial Accounting Standards Board's "Statement 109: Accounting for Income Taxes"
- LIFO vs. FIFO: a return to the basics
- Too Young to Rent a Car? - 25-years-old the minimum age for car renting - Brief Article
- Design a commission plan that drives sales - Sales Commissions



