Playboy skews younger in ads to update image; company mulls ad that salutes Clinton's effect on sexuality.

Advertising Age, April, 1998 by Cuneo, Alice Z.

Company mulls ad that salutes Clinton's effect on sexuality

By Alice Z. Cuneo

Playboy Enterprises about to launch its first consumer corporate branding campaign, is mulling an ad saluting President Clinton for enabling others to become more at ease with sexuality.

A print ad under development for Playboy shows a picture of the White House with a headline: "The revolution isn't over, it's just beginning The tagline, also subject to internal tinkering, is "Life, liberty and the pursuit of fantasy."

Copy, taking a philosophical bent, notes Americans are non-judgmental about President Clinton's problems with Paula Jones and Monica Lewinsky, and are focused instead on his job performance

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