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Industry: Email Alert RSS Feed'Entertainment Weekly' rolls out new model.
Advertising Age, May, 1998 by Snyder, Beth
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IN A TWIST on the straight online subscription magazine model, Entertainment Weekly is in the process of launching a special section on its Web site (www.ew.com) accessible only by magazine subscribers.
The Time Inc. New Media publication is looking to use the exclusive, members-only in-depth entertainment section to draw new readers a well as keep existing ones.
Until now, online paid publications including Slate, The Wall Street Journal Interactive Edition SmartMoney Interactive, The Street.com and Money.com Plus have tended to view the subscription fee as a direct revenue ...
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