LARRY LOZON: GENERAL MOTORS CYBERWORKS.

Advertising Age,  June, 1998  by Halliday, Jean

Tags: General Motors Corp.

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Larry lozon was a natural to steer General Motors Cyberworks, formed in April 1996 by Interpublic Group of Cos., which has several GM agencies, as a new-media unit dedicated to the carmaker.

At the time, Mr. Lozon was VP-Internet and new media at General Motors Corp.'s former subsidiary Electronic Data Systems near Dallas. There, he launched EDS' Internet business in 1994.

Now as VP-director of Cyberworks, part of Mr. Lozon's job is to instruct GM's brand managers, brand teams and ad agencies on emerging media technologies. He oversees GM's year-old Media Lab, a large room with ...

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