Advertising Industry
Industry: Email Alert RSS FeedTALKWAY SIGNS UP 1ST ADVERTISERS: BOOKS, MUSIC, PERIPHERALS & COFFEE PITCHED TO USENET NEWSGROUPS.
Advertising Age, June, 1998 by Maddox, Kate
Talkway, a San Francisco start-up that wants to be the Yahoo! of Usenet newsgroups, has lined up its first advertisers -- BarnesandNoble.com, N2K's Music Boulevard. Logitech and the Colombian Coffee Federation -- and is aiming for more this month.
The company, started by Stanford University grads Rich Simoni and Doug Panis, creates a new marketing platform that enhances Usenet discussion groups on the Internet and targets ads to users in those categories.
"Usenet has not been fully exploited," said Tom Chun, who is president of Talkway (www.talkway.com).
WHAT MAKES TALKWAY UNIQUE
While other Internet companies, such as America Online, online community GeoCities and Usenet search engine Deja News, also provide services related to discussion...
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