Advertising Industry
Industry: Email Alert RSS FeedADKNOWLEDGE ROLLS OUT WEB AD EVALUATION TOOL: PLANNER PRODUCT FIRST IN SET OF MEDIA-BUYING SERVICES.
Advertising Age, June, 1998 by Bayne, Kim M.
Adknowledge today announces the availability of MarketMatch Planner, an online management tool for evaluating and planning Internet advertising campaigns.
MarketMatch Planner is the first installment in a series of products aimed at agency media buyers and planners. The software allows agencies to access and share media campaign data through password-protected Web access.
The other two include Campaign Manager, for trafficking, reporting and post-buy analysis, which will launch in August, and Administrator, scheduled for launch by yearend, which integrates Web ad-buy data and performance analysis with agencies' existing accounting and billing systems.
Focusing on the buy side, MarketMatch Planner features an online worksheet that helps media...
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