Advertising Industry
Industry: Email Alert RSS FeedROB GLASER: REALNETWORKS.
Advertising Age, June, 1998 by Johnson, Bradley
Rob glaser figures the time is right for advertisers to get Real. The number of registered users for RealNetworks' audio/video Web software has tripled over the past year to more than 22 million.
"We have reached a critical mass," said Mr. Glaser, founder and CEO of RealNetworks (www.real.com), a dominant industry force in delivering software to add real-time audio or video to Web sites. Mr. Glaser estimated 70% to 80% of the most active Web users have his streaming software on their PCs.
"We are now at a point where for a substantial part of the market, the substantial majority of people already have all of the capabilities" to accept streaming ads, Mr. Glaser said.
RealNetworks sells its software to other sites and offers decoder software free to...
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