JUMP BALL: JORDAN TEAM TO PICK SHOP FOR NIKE LINE.(Jordan line of clothing)

Advertising Age, June, 1998 by Mark; Rechtin, Jeff Jensen

Nike's decision to establish its Michael Jordan brand as a separate unit with its own marketing staff could bring a new ad agency into the company fold.

The leading athletic footwear and apparel company last week named Larry Miller, formerly U.S. general manager of Nike apparel, as president of the operation Nike is now calling "the Jordan brand."

Nike said Mr. Miller will work with the brand's namesake, NBA superstar Michael Jordan, on developing strategy and hiring a staff to execute it. While not a Nike subsidiary, such as Cole-Haan, the Jordan brand will function as a stand-alone operation.

Messrs. Miller and Jordan may opt to work with a current Nike agency or hire a new agency to handle advertising for Jordan brand products.

Wieden &...

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