LARRY LOZON

Advertising Age,  June, 1998  by HALLIDAY, JEAN

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General Motors Cyberworks

LARRY LOZON was a natural to steer General Motors Cyberworks, formed in April 1996 by Interpublic Group of Cos., which has several GM agencies, as a new-media unit dedicated to the carmaker.

At the time, Mr. Lozon was VP Internet and new media at General Motors Corp.'s former subsidiary Electronic Data Systems near Dallas. There, he launched EDS' Internet business in 1994.

Now as VP-director of Cyber-works, part of Mr. Lozon's job is to instruct GM's brand managers, brand teams and ad agencies on emerging media technologies. He oversees GM's year-old Media ...

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