Advertising Industry
Industry: Email Alert RSS FeedDDB Needham seeks to stay in U S West review
Advertising Age, June, 1998
[denver] DDB Needham Worldwide, Chicago, is lobbying to stay in the $70 million U S West pitch after DDB Needham's Dallas office won the new telecom assignment from Level 3 Communications. Billing estimates for Level 3 vary from $30 million to more than $100 million. DDB Needham's stance is that the Dallas and Chicago offices are competitive with each other.
A U S West spokesman said late last week the telco is reviewing if it will allow the agency to stay in. The other finalists are Bozell Worldwide, Seattle; and Campbell Mithun Esty and Martin/Williams, both Minneapolis. Incumbent N.W. Ayer & Partners, New York, declined to participate.
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