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Industry: Email Alert RSS FeedBUG FLICKS WILL FEAST ON CANDY: DREAMWORKS LURES HERSHEY; NESTLE TO PIXAR
Advertising Age, June, 1998 by Judann; Pollack, Jeff Jensen
DreamWorks SKG has signed Hershey Foods Corp. as a promotional partner for "Antz," setting the stage for a clash between two major bug-related film releases, each backed by high-profile candy marketers.
The studio has moved up its schedule for the release to Oct. 2, leaving it scurrying to sign additional marketers for the movie, initially scheduled for next spring.
Moving the release up gives DreamWorks a seven-week jump on Walt Disney Co.'s "A Bug's Life," the highly anticipated new film from Pixar Animation Studios, producer of the 1995 computer animated megahit "Toy Story."
SCOOPING THE COMPETITION
Since "A Bug's Life" is a major promotional vehicle for Nestle Chocolate & Confection, the early arrival of "Antz" allows Hershey to scoop...
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