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Industry: Email Alert RSS FeedTHE MARKETING 100: 'THIS OLD HOUSE': ERIC THORKILSEN
Advertising Age, June, 1998 by Wilson, Steve
Eric Thorkilsen used to plan many a weekend around "This Old House," the popular home renovation program. Now he's not just a fan, but the driving force behind the expansion of a 20-year-old PBS program into a mini-media conglomerate, with arms in magazine publishing, syndicated TV, books, video and the Internet.
A pioneer of aggressive multimedia branding from his days as publisher of Martha Stewart Living, the 47-year-old executive rose up the ranks of Time Inc. after arriving in the circulation division in 1973. He immediately saw "This Old House" as a group of products that could capture the male flipside of Martha Stewart's upscale boomer audience when Boston-based WBGH first wrote Time Inc. about licensing the show.
Time Publishing Ventures launched...
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