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Articles in July, 1998 issue of Advertising Age

• INTERACTIVE: MEDIA & MARKETING: COLUMBIA TRISTAR TEEN TV SHOW ADDS INTERACTIVE: DAWSON'S ONLINE WALKS A FINE LINE BETWEEN EDITORIAL AND COMMERCE.(Dawson Creek television program)
  by Jensen, Jeff
• WASHINGTON MUTUAL KICKS OFF $30 MIL AD EFFORT IN CALIF., FLA.: MCCANN WORK TOUTS BIG THRIFT'S PERSONAL SERVICE.
  by Arndorfer, James B.
• TRUE NORTH FLOATS ACQUISITION RESERVE: COMPANY FILES WITH SEC TO ISSUE $116 MIL IN STOCK.(True North Communications)
  by Cardona, Mercedes M.
• AD SPENDING SUPPORTS ITS LATEST SPECIAL-FEATURE TOY.; MATTEL MILLIONS TO BACK PLUSH TIGGER: BOUNCING TOY IN WINNIE THE POOH LINE GETS FALL TV ADS.
  by Jensen, Jeff
• UPFRONT, PROGRAM WOES TO SQUEEZE TV NETWORKS: PROFIT PICTURE LOOKS BLEAKER AFTER ADVANCE PRIME-TIME SALES SLIP BY 3%.
  by Mermigas, Diane
• LOS ANGELES CITY GUIDES, NEWS SITES BATTLE FOR TURF: 'L.A. TIMES' CALENDAR LIVE!, 'NEW TIMES' AIM FOR USERS IN FRAGMENTED CITY.
  by Maddox, Sam
• REAL MEDIA EXPANDS EFFORTS TO SERVE LOCAL ADS GLOBALLY: DOMESTICALLY, AD NETWORK FOCUSES ON TOP 20 MARKETS.
  by Maddox, Kate
• HAAGEN-DAZS NOVELTIES IN SUPERMARKET SLUMP.
  by Pollack, Judann
• PEPSI ADVERTISING, VIEWED FROM AGENCY PERSPECTIVE: TED SANN TALKS ABOUT WHAT AFFECTS TRENDS IN TELEVISION ADVERTISING.(Interview)
  by McDonough, John
• SATURN DELIVERY
• FOR THE RECORD
• CULTURE POP: SPOTLIGHT ON: THAT 'TODAY' GIRL NEXT DOOR
• Top 10 movie studios by measured media spending
  by Endicott, R. Craig
• LETTERS TO THE EDITOR
• BREAKING: PEP BOYS: NEW PEP FOR FOUNDERS
• BULLETIN BOARD.
• PACKARD BELL PITCHES VALUE TO HALT HOME PC SALES SLIDE CABLE, NEWSPAPER CAMPAIGN SHIFTS 4TH-QUARTER AD $.
  by Johnson, Bradley
• DIRECT & DATABASE: IMAGE MAKEOVER: AMER. FAMILY SEEKS AGENCY'S HELP FOLLOWING DEAL WITH AGS.
  by Krol, Carol
• COKE, DIRECTV TO SUPPORT NFL 'SHOULDER' TV SHOWS: FOOT LOCKER ALSO WILL ADVERTISE ON NETWORKS' NON-GAME PROGRAMS.
  by Jensen, Jeff
• CURIOCITY EYES LOCAL MARKETS FOR CONTENT, ADS: KIDS MEDIA COMPANY ENVISIONS A NETWORK OF NEARLY 80 LOCAL SITES.
  by Riedman, Patricia
• CIGARETTE ADS REVIVE SPIRIT OF JOE CAMEL.
• NBC JUST SAYS NO TO ANTI-DRUG ADS FOR PRIME TIME TOP-RATED TV NETWORK CUTS DEAL FOR SATURDAY TEEN PROGRAMMING.
  by Teinowitz, Ira
• FORD SHUFFLE IN EUROPE SENDS $230 MIL TO Y&R: O&M SISTER SHOP MINDSHARE RETAINS MEDIA BUYING.(Young and Rubicam, Ogilvy and Mather)
  by Bidlake, Suzanne
• 2 AREAS TO BE SCRUTINIZED
• FILA NAMES BURNETT TO $20 MIL ACCOUNT: NEW SHOE INTRO FIRST TASK FOR FORMER REEBOK AGENCY
  by Cardona, Mercedes M.; Jensen, Jeff
• AD AGES
  by Johnson, Bradley
• DIRECT & DATABASE: CASE STUDY: SAAB'S NEW 9-5 MODEL GETS ADDED PUSH FROM MAILING
  by Krol, Carol
• DENIM & DONATIONS:
• MICROSOFT CONSOLIDATES, MOVES MS TO ANDERSON PORTAL CAMPAIGN WILL LAUNCH LATER THIS YEAR.(Anderson and Lembke, Microsoft Network)
  by Johnson, Bradley
• DIRECT PC SELLER SELECTS DONINO FOR BRAND INITIATIVE: ATLANTA SHOP TO SPLIT CREATIVE WITH IN-HOUSE GROUP HANDLING PRODUCT ADS.(CDW Computer Centers)
  by Johnson, Bradley
• CULTURE POP: GENERAL MOTORS' WOES OUTLAST VIAGRA.(to curtail ad spending)
• ANA AGAIN ENLISTS MEDIA TO SUPPORT ITS CONFERENCE: PUBLISHERS JOIN SPONSOR ROSTER FOR THIS YEAR'S ANNUAL MEETING.(Association of National Advertisers)
  by Kerwin, Ann Marie; Pollack, Judann
• MIRAMAX AWARDS MESSNER $25 MIL PRINT BUYING JOB: NEW YORK-AREA ASSIGNMENT MAY INCLUDE CREATIVE.
  by Petrecca, Laura
• CHICAGO SITES HIT MIDDLE GROUND: DESIGN ARE EITHER TOO PLAIN OR OVER-THE-TOP WITH APPLICATIONS.
  by Carmichael, Matt
• HOLLYWOOD TIES STILL ATTRACTIVE TO FAST-FOOD DESPITE FLICK FLOPS: TOTAL PACKAGE SEEN AS KEY FOR MOVIE PARTNERS.
  by Jensen, Louise; Kramer, Jeff
• GREEN VALLEYS OF PILLSBURY PULL LILLY FROM P&G EUROPE 'QUIRKY' EXEC BRINGS BROAD BRAND-BUILDING SKILLS TO GIANT, DOUGHBOY HOME.
  by Pollack, Judann
• FIRST HILL HOLLIDAY WORK
• OVERBOARD IN A NEW ROLAIDS TV SPOT.; ROLAIDS SEEKS BOOST WITH $20 MIL DRIVE: WARNER-LAMBERT BRAND GOES BACK TO SPORTS, SPELLING
  by Wilke, Michael
• PEOPLE: PHOTO REVIEW
• BREAKING: ANTI-SMOKING: TWO TACKLE TOBACCO
• INTERACTIVE: CYBER CRITIQUE: CATCHY ADS NEED TAGLINE
  by Carmichael, Matt
• FOCUS RESIGNS QWEST DUE TO STALLED SPENDING: DECISION NOT RELATED TO WIN OF U S WEST BY DDB NEEDHAM
  by Snyder, Beth
• INTERACTIVE: MOBILEWORD CHASES AGENCY BUSINESS FOUR A'S AFFINITY PROGRAM SIGNS UP 1ST INTERNET PARTNER FOR SERVICE.
  by Snyder, Beth
• LATE NEWS.(includes multiple briefs)
• IN THE NEWS: GROWTH PATH AT DRAFT.(Alan Steel of Draft Worldwide)
• COST A BIG ISSUE FOR TONY PONTURO (FAR L.). VISA'S MICHAEL LYNCH ALSO SEES A PROBLEM IN HIGH RIGHTS FEES.; SPORTS' HIGH STAKES: A-B EXEC RAPS COST OF LINKUPS AS VISA TEAMS WITH NASCAR.
  by Arndorfer, James B.
• ONLINE NEWSPAPERS CREATE NICHE CONTENT SITES: KNIGHT-RIDDER LEADS THE WAY WITH TICKETS, BOOKS AND BEANIE BABIES.
  by Blankenhorn, Dana
• Y&R BUYS LEAP'S MULTICULTURAL UNIT: SALE LETS AGENCY REDIRECT ENERGIES BACK TOWARD INTERNET MARKETING.(Young and Rubicam)
  by Cardona, Mercedes M.
• KIDS TAKE LONGER TO TRAIN; DIAPER BUSINESS SWELLS MARKETERS TRY LARGER PRODUCTS TO PROFIT FROM PHENOMENON.
  by Neff, Jack
• WAVETOP HAS YET TO LAND ANY PAID ADVERTISEMENTS OTHER OPTIONS, EXTRA EQUIPMENT REMAIN CHALLENGE.
  by Bayne, Kim M.
• DEAL IN DALLAS
• MULTIMEDIA PROJECTS TO RISE FROM NEW BROWN MAGAZINE
  by Kerwin, Ann Marie
• DIRECT & DATABASE: BELOW THE LINE: MEDIAONE TAPS WICKERSHAM FOR DIRECT WORK
• VIEWPOINT: SELLING OP OR ANA MEET?; PARITY FOR BET.(Association of National Advertisers)
• FOR THE RECORD.
• >BROWN ERA ENDS, RED ERA REMAINS AT 'NEW YORKER': BUT VENERABLE MAGAZINE'S CORE STRENGTHS ARE INTACT.(Tina Brown, The New Yorker)
  by Kerwin, Ann Marie
• SPOT HAS BEEN REVISED FOR THE PRESIDENT'S NATIONAL ANTI-DRUG CAMPAIGN.; Beneficiaries (chart); WHITE HOUSE ANTI-DRUG UNIT GARNERS FORTUNE IN FREE ADS: JULY 9 'ROADBLOCK' KICKS OFF $250 MIL PSA EFFORT.
  by Teinowitz, Ira
• MISSION HOME'S SPACE PROGRAM LANDS ON VISA CARD.(First USA to sell Visa card)
  by Teinowitz, AU Ira
• ADVERTISERS WANT READY-TO-BUY CUSTOMERS: SHARPLY DEFINED TARGET AUDIENCE KEY TO SUCCESS.
  by Gipson, Melinda
• CITIES ROLL THEIR OWN WEB-SITE STRATEGIES: LOCAL INTERNET MEDIA: IN WAKE OF NCN DEMISE, NEWSPAPERS SET NEW MODELS.(New Century Network)
  by Snyder, Beth
• HACHETTE TO UP FREQUENCY, VISIBILITY OF ITS 'MIRABELLA' WOMEN'S TITLE TO BE PUBLISHED 10-TIMES-YEARLY.
  by Kerwin, Ann Marie
• PEPSI TURNS 100: ONE OF THE WORLD'S GREAT BRANDS HAS BEEN SHAPED IN LARGE MEASURE BY ITS ADVERTISING.
  by McDonough, John
• SATURN ADS TO BE LESS 'CEREBRAL'; FOCUS RETURNS TO OWNER STORIES: CHANGES COME AFTER PRESSURE FROM CAR DEALERS
  by Halliday, Jean
• RESISTANCE PREVAILS
• RETAIL, AUTOMOTIVE SET MEGABRAND DIRECTION
• LEADING NATIONAL CABLE REPS MULLING MERGER: ONE-STOP BUYING FOR LOCAL TIME SEEN IN POTENTIAL NCC, CNI DEAL
  by Ross, Chuck
• THE BIG PUSH: VANS' ADVENTURES IN CHEERLEADING
• FORUM: WORST OF TIMES IS BEST OF TIMES TO BUILD BRANDS: ADVERSITY IN ASIA AN OPPORTUNITY TO EXPAND GLOBAL BUSINESS THERE.
  by Roberts, Kevin
• ELECTRIC UTILITIES RETHINK NATIONAL CONSUMER EFFORTS: AFTER VENTURES IN CALIFORNIA, MARKETERS WARY OF BIG AD DRIVES.
  by Snyder, Beth
• NABISCO DOUBLES AD $ FOR SNACKWELL'S PUSH: $6O MIL BEHIND NEW POSITION AS ESTEEM BOOSTER.
  by Pollack, Judann
• TEAM BAGS BELL ATLANTIC'S $200 MIL BUYING TROPHY: ZENITH MEDIA, MEDIA DIRECT FORM NEW UNIT IN RARE PAIRING.
  by Snyder, Beth
• BUDGET PARKS $35 MILLION ACCOUNT AT RINEY OFFICE: CAR RENTER SAYS MEDIA BUYING MAY FOLLOW SOON.(Budget Rent a Car)
  by Halliday, Jean
• Competing for the action: New York Today and CitySearch are rival guides.
  by Snyder, Beth
• ARM & HAMMER BRAND FIGHTS TOOTHPASTE RIVALS: $20 MIL-PLUS CAMPAIGN ALSO FACES A NEW MENTADENT.
  by Pollack, Judann
• NESTLE DRUMSTICK LEVERAGES TRADITION WITH SOME NEW TWISTS.
• FOUNTAIN BUSINESS MUST GROW, SAYS PEPSI-COLA CEO: CRAIG WEATHERUP SEEKS TO INCREASE BRAND'S SHARE OF SOFT DRINK MARKET.
  by McDonough, John
• ACTORS TO PORTRAY OWNERS
• MAKING NOISE WITH LESS
• EX-NISSAN EXEC LEADS HUNT FOR TBWA ACCOUNT CHIEF: MIGNANELLI CHARGED WITH FINDING PATTY SUCCESSOR ON $800 MIL CLIENT
  by Halliday, Jean
• WHAT'S A MEGABRAND ANYWAY? PROCESS ELUSIVE IN DEFINING A DIFFICULT CONCEPT

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