FORD SHUFFLE IN EUROPE SENDS $230 MIL TO Y&R: O&M SISTER SHOP MINDSHARE RETAINS MEDIA BUYING.(Young and Rubicam, Ogilvy and Mather)

Advertising Age,  July, 1998  by Bidlake, Suzanne

Tags: Continent, Ford Motor Co.

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In one of the biggest-ever shifts of ad business in Europe, Ford Motor Co. is realigning assignments across the Continent on a model-by-model basis, moving an estimated $230 million to Young & Rubicam Europe, London, from Ogilvy & Mather Europe.

This follows Y&R's win of the $100 million-plus launch of the Ford Focus in Europe, announced at the beginning of July. Y&R competed with fellow roster agency O&M, also London, for that work.

Y&R next year will take on as additional pan-European business: the Fiesta brand, worth an estimated $70 million in ad spending; ...

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