FOR THE RECORD

Advertising Age, July, 1998

VISA REVIEWS $40 MILLION EUROPEAN AD ACCOUNT

Visa International is reviewing its advertising across the European Union countries, currently handled by Saatchi & Saatchi, London, worth an estimated $40 million. Media buying, at Zenith Media, London, is not included in the process. A senior management marketing team headed by Mark Tennerman, exec VP-marketing for the EU region, is currently seeing several agencies, though Visa will not reveal them. A decision is not expected until the fall.

Pepsi OKs Pepsi One fall launch via BBDO

Pepsi-Cola Co. said it plans a fall launch of new diet cola Pepsi One, which will use Sunett, a new sweetener approved for use in beverages. Coca-Cola Co. said it has no immediate plans for a U.S. soft drink using the...

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