EX-NISSAN EXEC LEADS HUNT FOR TBWA ACCOUNT CHIEF: MIGNANELLI CHARGED WITH FINDING PATTY SUCCESSOR ON $800 MIL CLIENT

Advertising Age, July, 1998 by Halliday, Jean

In a strange twist of fate, former Nissan Motor Corp. USA President-CEO Tom Mignanelli is handling the search for a successor to Tom Patty as president-worldwide account director on Nissan at its agency, TBWA Chiat/Day, Venice, Calif.

Mr. Patty, a 22-year veteran of the agency, took an unexpected six-month sabbatical in late June, and won't return to his former role on the account. Mr. Mignanelli was pressured to leave Nissan in 1993, and since April has been a search consultant at D.L. Weiss & Associates, the company that contacted him at Ford Motor Co. in 1986 about becoming Nissan VP-sales and marketing. He became president-CEO in 1990.

That Nissan/Weiss tie may indicate the car marketer is in the driver's seat on picking Mr. Patty's successor at its...

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