Most Popular White Papers
Advertising Industry
Industry: Email Alert RSS FeedCULTURE POP: SPOTLIGHT ON: THAT 'TODAY' GIRL NEXT DOOR
Advertising Age, July, 1998
Tags: NBC, Tom Brokaw
 | Content provided in partnership with |  |
KATIE RATES: Katie Couric's new contract reportedly gives the "Today" show co-host membership in the $7 million club, alongside NBC's Tom Brokaw, ABC's Peter Jennings and Diane Sawyer, and CBS' Dan Rather. So how does NBC's morning pixie stack up against her journalistic peer group? Actually quite well.
A survey of heavy weekday news viewers ranks Ms. Couric on key attributes such as likability just ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Reference
- Academe
- African American Review
- African Arts
- African Studies Review
- Afro-Americans in New York Life and History
- Alabama Heritage
- Alabama Review
- American Mathematical Monthly, The
- Anglican Theological Review
- Annals of Dyslexia
- Arab Studies Quarterly (ASQ)
- Auk, The
- Australian Journal of Anthropology, The
- Christian Century
- Natural History
Most Popular Articles in Business
- Research and Markets : Tesco Plc - SWOT Framework Analysis
- Do Us a Flavor - Ben & Jerry's Issues a Call for Euphoric New Flavors
- eBay made easy: ready to start an eBay business? These 5 simple steps will ...
- Katrina's lawsuit surge: a legal battle to force insurers to pay for flood ...
- Wal-Mart's newest distribution center opened last month near the southwest ...
- More »