KIA SUV'S TALE IS TALL, BUT HUMOR IS SMALL.

Advertising Age,  August, 1998  by Garfield, Bob

Tags: Generation X, Kia Motors Corp., SUV

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Kia, the korean carmaker with designs on the American market, is aiming first at Gen Xers. And because federal law mandates that all advertising aimed at Gen Xers employ quirky humor, the introduction of the Kia Sportage convertible SUV goes full-quirk.

The spot, from Goldberg Moser O'Neill, San Francisco, is called "Ed's Life."

"I grew up here," says the narrator, Ed, as we see a fish-eye view of the canyons of Manhattan through his Sportage's convertible top. "Had a corner office. Then I chucked it all to become an Indian." Now we see real canyons in ...

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