KIA SUV'S TALE IS TALL, BUT HUMOR IS SMALL.

Advertising Age, August, 1998 by Garfield, Bob

Kia, the korean carmaker with designs on the American market, is aiming first at Gen Xers. And because federal law mandates that all advertising aimed at Gen Xers employ quirky humor, the introduction of the Kia Sportage convertible SUV goes full-quirk.

The spot, from Goldberg Moser O'Neill, San Francisco, is called "Ed's Life."

"I grew up here," says the narrator, Ed, as we see a fish-eye view of the canyons of Manhattan through his Sportage's convertible top. "Had a corner office. Then I chucked it all to become an Indian." Now we see real canyons in the Wild West. "Did that, then, ooh, designed this bridge." That would be the Golden Gate Bridge, also shown ultrawide angle. Then a car's-eye-view of Muir Woods, or some such place. "See these trees? I...

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