Advertising Industry
Industry: Email Alert RSS FeedLEVI STRAUSS REORGANIZES U.S. DIVISION: BRAND MANAGEMENT STYLE ON TAP FOR JEANS MARKETER.(Company Profile)
Advertising Age, August, 1998 by Cuneo, Alice Z.
Levi Strauss & Co. is taking a major step to refashion itself by organizing into a brand management-style system.
In doing so, the jeansmaker shuffled five executives in its Americas division and eliminated two executive posts. Other shifts are slated for the near future, with the reorganization to be complete during the first quarter of 1999.
"We are using a model that will combine the best practices from package goods and other apparel companies, and we're combining those with what we know works at Levi Strauss & Co.," said a company spokesman.
Levi's management structure has been built around functions such as merchandising, sales and operations.
The restructuring around consumer segments is the marketer's second management shift since...
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